The debut of OUI

In 2014, the new concept store 'OUI' was founded in the heart of Hasselt by Pascale Wagelmans. Her maternity store gave way to a shop filled with contemporary gift items, small interior decor, and gadgets. The inception of OUI marked the first step in pursuing Pascale's dreams.

What's the motto?

In OUI, Pascale found her outlet for her great passion and hobby – everything related to interior design, decoration, and clothing. OUI's offerings quickly expanded to include a wide range of decoration items, larger interior pieces, and clothing. The motto? Sell only products she would personally place in her home or wear.

Let's break out

OUI soon became a fixture for many shoppers in Hasselt. Time to break out and explore the rest of Belgium. After several successful summer pop-ups in Knokke, the first permanent expansion came in Knokke, with a store on the seafront of Zoute. A few years later, Antwerp had its turn. A third OUI location opened in the heart of Antwerp, still under the same motto and with the same collections.

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But OUI is far from done growing.

Curious about what our future holds? Follow us on social media!